Marketing Specialist

GenNEXT Funding is currently seeking a dynamic, hard-working, dedicated Marketing Specialist to join our innovative and passionate corporate team in Somerset, NJ.

As a Marketing Specialist, you will be part of a team responsible for continuing to build the Company brand image while developing marketing strategies for the sales teams. You will assist with the implementation and execution of marketing campaigns through promotional materials, creative content, advertising strategies, and social media.

The ideal candidate for this position balances creativity with structure, can work both independently and with a team to bring great ideas to life, with a commitment to on-brand quality work focused on growth.

If you want to join our energetic and fast-growing team this is your opportunity to work alongside top industry professionals and take your career to the NEXT phase. Apply today!

Salary and Bonus Potential: $40-$60K annually + Benefits

Responsibilities:

• Implement marketing and advertising campaigns by assembling and analyzing forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations

• Continue to build brand awareness, including positioning

• Work with the marketing team to fulfill the development of marketing materials including advertising campaigns, social media campaigns, brochures, email, and direct mail campaigns, print, outdoor, co-branded collateral, etc.

• Assist with lead nurturing and follow-up strategies that will result in high customer retention and conversion rates

• Develop social media, e-mail and direct mail content strategy to be deployed to homebuyers, real estate partners, and past clients

• Develop and execute business growth strategies, including marketing to potential clients.

• Manage the review and approval process for marketing materials, including working across the organization to deploy efforts

• Assist in developing and managing project budgets and revenue forecasts

• Preparing analytic reports on activities and results of the marketing programs

• Coordinate and participate in events to capture valuable content (includes but, not limited to: partner meetings, conferences, community/sponsorship events, etc.)

• Create type design, ad graphics, and layouts; think creatively and develop new design concepts based on business needs

• Written content creation, proofreading and quality control skills focused on accuracy of typing, layout, and format

• Support staff by conducting market research, disseminating market trends, campaign analyses, and marketing collateral

• Coordinating marketing projects from beginning to end

Requirements: 

Education and Experience:

• Minimum 2-4 years marketing experience

• BA in Marketing, Communications, Business Management, or related field

• Knowledge of mortgage banking, real estate, and/or financial service industry, a plus

Skills:

• Strong knowledge of marketing methods theory and practice

• Excellent level of oral and written communication skills with the ability to communicate across a variety of audiences

• Excellent project management skills

• Excellent analytic skills, attention to detail, and ability to work within time constraints

• Ability to proactively identify opportunities, take initiative, and multi-task in a fast-paced environment

• Ability to organize, prioritize and coordinate projects to completion

• Ability to work and think independently and collaboratively as needed

• Ability to supervise and manage the workflow of subordinate(s) through superior leadership skills

• Proficient in Adobe Creative Suite and Microsoft Office Suite (Word, Excel, PowerPoint) and email marketing tools

• Comfortable with and fluent in a wide range of social media platforms and with content management systems; understanding of key performance indicators and industry best practices

• Experience using HubSpot, familiarity with Trello, Encompass, and other mortgage marketing programs is a plus

Equal Opportunity Employer

GenNEXT Funding, LLC is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.