July 21, 2021
GenNEXT Funding LLC (“GenNEXT”) a privately held mortgage company, announced today their marketing partnership with the New York Red Bulls (“RBNY”) a Major League Soccer team based in Harrison, NJ. This agreement makes GenNEXT Funding the “Official Marketing Partner of the New York Red Bulls” in the “Mortgage Provider” commercial category, for the 2021 season.
“We are honored to partner with The New York Red Bulls! As our business grows, we are excited to expand our brand presence by teaming up with this great soccer club. We look forward to connecting with more families in the tri-state area through our shared love for soccer and desire to always excel” said GenNEXT Funding Co-founder/CSO, Walter Santiago.
EXPANDING MARKET REACH
Under this marketing partnership, GenNEXT will expand their market to reach RBNY fans of different generations, assisting them in buying their first home, dream home, or refinance their existing home, to help kickstart their NEXT Phase.
"We are thrilled to welcome GenNext Funding to the Red Bulls' family," said Joe Stetson, Chief Marketing and Revenue Officer, New York Red Bulls. "We are excited to play a role in supporting their business needs through hospitality and marketing at Red Bull Arena along with access to over 40,000 families in New York and New Jersey through our robust youth soccer programs."
Other significant marketing elements included within the agreement are exposure on the Red Bull Arena (“Stadium”) concourse level LED system during games, banner ad placement on the homepage of the RBNY Club’s official website, a suite lounge at the Stadium to entertain guests, and advertising materials for their Youth Programs.
COMMITMENT TO YOUTHS
“GenNEXT Funding is particularly proud to be able to support the Red Bulls Youth Programs. The restrictions during the COVID-19 pandemic have caused a significant reduction in physical activity and troublesome increases in depression for our young children. It is so important for our youths to return to sports and the Red Bulls exceptional Youth Programs are a perfect way to show our commitment to help our children return to normal.” said Co-founders/CEO, Jorge E. Parra.